A blog can be a great way to make a steady income online. The problem, however, is that the number of bloggers who disappear into oblivion is way more than the number of bloggers who go on to make six figure incomes with their blogs.
What is the reason for that? What makes one blogger so hugely successful and another blogger so pathetically unsuccessful? Well, answer is dedication, passion and most important they are serious about Blogging. The pay is pretty good – but only after after you get established. Most successful bloggers say they treat their work as a full-time job to attract the thousands of viewers needed to quit a traditional career to blog full time.
A perfect example of a blogger who went from nothing to making over a million dollars per year is Amy Anderson of Mod Podge Rocks. “It’s a career that’s never been a career,” she says. Amy says she worked 70 hours a week last year running three blogs, most notably Mod Podge Rocks. The full-time craft and DIY blogger and freelance writer became so successful that she quit her marketing job in 2012.
Her three craft blogs combined (the other two are Washi Tape Crafts and DIY Candy) bring in “over six figures,” she says, from display advertisements, sponsorships (companies paying for product mentions) and her work designing DIY projects for companies such as Plaid Enterprises Inc., which makes Mod Podge.
Her advice for the novice blogger: Diversify your income streams. For instance, don’t rely solely on display advertisements, which she says are losing steam. Treat your blog as an asset and invest some earnings back into it. Anderson spent $10,000 to trademark her blogs.
I’m sure you are now more excited than ever to get things moving in the right direction!
Here’s a quick breakdown of everything you will need to consider when getting started and planning for your longterm blogging success.
You must know how to write things that people want to read.
You have to decide what you want to blog about. It could be your hobby, popular discussion topic, skill or specialist knowledge.
The choice is yours. Having a background or understanding of the topic is good as those with a similar interest will spot an imposter immediately. Be honest and open with your readers and website visitors. You need to establish a trust relationship if you expect them to return and especially if you expect them to spend money.
Your blog should be fully optimized for search engines.
Learn everything you can about SEO - that’s Search Engine Optimization, the process by which blogs and other websites appear in an Internet search. Nothing else can beat the power of adding keyword rich content to your blog frequently. This has the major impact in attracting quality traffic to your website as more and more posts from your blog find their way into the search engine results